Business to Business Marketing – 5 Ideas for Cultivating Leads
If you’re selling to businesses it can be quite a challenge not only getting leads in the door, but what you do with those leads once they’re in. After all, many businesses have a longer lead time to getting a...
How to Use LinkedIn for Your Business
Occasionally I like to write about things other than email marketing … shocker! This time I thought it would be great to talk about LinkedIn, and how small businesses can harness the power of this valuable...
2 Great Restaurant Marketing Ideas
Idea #1: This list building idea comes from Jessica Greene-Pierson, a Marketing Programs Manager here at VerticalResponse. She went out to dinner with her husband at a local Indian restaurant and in the bill holder...
Your 2009 Marketing Checklist
New year resolutions lists are running rampant, so we decided to call this one the 2009 Marketing Checklist. You can tack this one up next to the list where you vow to “lose 5lbs.”, “volunteer...
We Want You Back! Winning Back Customers That Have Left You
I got an interesting piece of direct mail the other day from a company we used to do business with. It was in a rather large box that had “Perishable” printed on it. Was I curious? You bet. I dug in. It...
An Explanation of VR’s “Reply-To” email address … What is vresp.com?
We get this question all the time, why does my email marketing campaign have a reply-to with a vresp.com domain? Well that’s a question with a few levels of answering so let me start. 1. Reputation – First of...
10 ideas to get people to your restaurant and get them coming back!
I’ve been asking our VerticalResponse customers in the restaurant biz to give us some great ways to get people in for the first time, as well as get them coming back. I got some GREAT ideas that I think even...
Marketing Ideas for Salons
I was talking to a hair salon owner here in San Francisco about how a salon goes about getting new customers and retaining existing ones. Wow, did I get some good ideas about marketing and selling for salon owners....
Using Exclusivity as an Advertising Motivator
Hey there, still here in Europe. Capri, Italy to be specific, one extra day due to an Alitalia strike. Happy day for us actually. So I have a few minutes between rain showers (actually a nice change from the...
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