Plus, Infographics are 30 times more likely to be read than a normal text article, according to HubSpot.

To effectively produce an infographic, large companies turn to their creative team, but small businesses might not have the same resources. Thankfully, there are a number of sites that can help you create infographics quickly and on a budget. We’ve put together a list of the top five:

1. Piktochart

Piktochart comes complete with pre-programmed themes, more than 1,000 images to choose from and the ability to share your completed infographic. You can try is out with a free package, where you’ll be able to use the templates and 20 uploaded images, or pay up to $29 a month to receive the full benefits, which include icons, privacy controls and 200 uploaded images.

2. Canva 

Canva offers a free, simple to use platform that contains hundreds of fonts and millions of images to incorporate into an infographic. Premium images are only $1 each, and the photos can be edited right within the program. You can share and edit your infographics with coworkers at any point in the creation process.

3. Venngage

Like Canva and Piktochart, you get a limited number of free features on Venngage like themes, templates, charts and icons. The themes include reports, presentations and posters. Images from the web or your own computer can be uploaded into the infographic as well. Here’s a look at a few of the templates you can use in Venngage:

4. Visme

Visme, which is trusted by brands like Microsoft and Symantec, allows businesses to create infographics with a plethora of images and templates. When tapping into the free version, you can make up to three projects, are given 100 MB of storage space and can publish or download infographics as JPGs.

For $5 per month, you gain access to all charts and infograph widgets, premium support and 250 megs of storage.

Here’s what the inside of the Visme editor looks like:

5. Sprites

Want to create an interactive infographic? Try turning your infographic into a video with Sprites. The infographics themselves are fully scalable and ready for any device including iPhones and iPads, and users can choose from a number of themes and images for free. If you pay $6 per month, you will receive Google Analytics integration, the ability to upload custom themes and password protection on any infographics created.

No matter which website you try, keep in mind that a good infographic serves the same purpose as a blog post, photo or newsletter. “When you create an infographic, it’s really important to approach it the same as you would an article,”says Gregory. “It has to tell a story in an interesting way, both visually and contextually.”

We recently put together some of our favorite marketing infographics of 2014. Check them out.

Have you used any of these tools to create infographics? If so, tell us about your experience in the comments below.

Kylie Jane Wakefield is a freelance writer and content creator in Los Angeles. She’s written for NewsCred, CMO.com, Forbes, Tablet Magazine, and The Jewish Journal of Los Angeles. 

The post Top 5 affordable tools to make infographics in a snap appeared first on VerticalResponse.

Along with the big holidays — such as Valentine’s Day, Mother’s Day, Father’s Day, Halloween, Thanksgiving, Hanukkah and Christmas — there are a lot of obscure, lighthearted or lesser-known occasions that you can use to promote your business all year long.

Dare to be different in 2018 with a year’s worth of inspiring and fun ideas for emails that will engage, entertain and motivate your subscribers.

The post 12 months of inspiration for engaging with your email subscribers appeared first on VerticalResponse.

The National Retail Federation’s 2019 annual report states that back-to-college and back-to-school shopping are set to reach $80.7 billion this year, while families with children in K-12 plan to spend an average $696.70. That’s up from $684.79 in 2018 and tops the previous record of $688.62 set in 2012. Since most spending goes to clothing, accessories and electronics, don’t be afraid to raise your hand and get some of the profits if your business is in these industries.

Though August is the biggest month for back-to-school deals, stores are starting earlier each year. According to Deloitte, from late July to early August, approximately 90 percent of back-to-school shoppers are expected to start filling their carts. That doesn’t mean it’s too late to promote back-to-school, however.

So, start ramping up your sales (and increasing your profits) with discounts, social posts and emails to communicate your deals. Here’s how to ace your subject lines.

Back-to-school subject lines that add up to great sales

Whether you’re promoting a sale or wishing students the best for the new academic year, keep it smart and keep it classy! Here are some back-to-school email marketing ideas worth noting:

• Spend $15, save $5 on ALL your back-to-school basics. | Dollar General
• Make the Grade: Back-to-School Favorites Up to 65% Off | DiscountMags.com
• Fun new ways to help kids learn back-to-school routines | Really Good Stuff
• Turn Heads! Get “A+” Gear For “Back-To-School” Excursions! | Morris 4×4 Center
• Cheat sheet! Our editors curated this: Back-to-school style | Dash & Albert Rugs
• Your cheat sheet for seats. Styles under $200 | Wayfair
• Back-to-school checklist. Take notes! | BoxLunch
• Let us help you carry that | Billabong

Plus, back-to-school subject lines from the VerticalResponse class

Because we’re always on the hunt for extra credit, we had to do more. Use these as is or add your own spin to make them meaningful for your business. After all, you don’t want to be the only business who shows up late to the first day of school.

• 3 reasons why you should shop after July
• The kind of math we like: 50% off EVERYTHING
• You’re our top pick! See our back-to-school sporting bundles.
• Better than a sunny day … this Sunday sale takes care of last-minute shoppers
• You can skip class, but don’t skip this crazy deal!
• Back at it in the newest backpacks this year.
• Be a teacher’s pet. ALL produce on sale, this week only!
• We won’t tell if you cheat — 90% (off) is too good to pass up

Utilize back-to-school shopping as your mid-year email marketing boost. By engaging your audience with strong subject lines, you’ll increase sales while giving students one last thing to look forward to.

The post Grade A subject lines for back-to-school season appeared first on VerticalResponse.

The good news is that the process doesn’t have to be complicated. With the help of these golden rules, you’ll be able to create a compelling About Us page that online visitors can’t resist.

1. Tell a story

This is an area where small companies have an advantage over the big guys. People enjoy supporting others with whom they feel a connection, and sharing your personal story is a step toward establishing a relationship. In your company description, talk about why the business was started or the history behind it.

Lovett’s Soul Food, based in Alton, Illinois, is all about family — and their About Us page is proof of that. Instead of simply listing the dishes offered, it explains the Lovett family’s connection to those dishes. It also describes the early days of the restaurant, from its humble beginnings as a walk-up window restaurant to its eventual growth and transition into a dine-in restaurant beloved by the community.

2. Include stats and facts

You want to stand out from the crowd, but steer away from any inclination to pad your numbers, client list or achievements. It’s just not worth the risk to your business and the reputation you’ve worked so hard to establish.

Schlemmer Brothers Hearth & Home is a family-run business based in Wabash, Indiana. The company’s historical connection to Wabash is a point of pride for owner Kent Henderson, and he highlights it in the About Us page by mentioning that the company has been serving the community for 110 years. This impressive fact is further emphasized and supported on the page by vintage family photos of the shop.

3. Use visuals and photos

The old saying, “A picture is worth a thousand words” definitely rings true in many cases. Staff pics, behind-the-scenes peeks and old photos add context and color to your company description.

Lisa Morrison, Mary Morrison and Katey Vankirk, owners of Morrison’s Irish Pub in Alton, Illinois, want their patrons to feel at home when they’re in the bar. The trio is also dedicated to creating an authentic Irish pub environment for everyone who walks through their doors. Morrison’s, as they explain on their website, is like an “Ireland away from Ireland.” The images and graphics displayed on their About Us page are intended to support their messaging while grabbing visitors’ attention.

The owners use a mix of high-quality, professional photos and personal snapshots of themselves to show who they are and connect with their website visitors on a human level. They’ve also accented the page with a plaid design and Celtic graphics to evoke the Irish culture that is so integral to their business.

4. Be true to your brand

Your branding — that is, the color scheme, typography, logo and messaging you use on all of your marketing materials — communicates who you are as a company. Strong, consistent branding will bring attention to your company, create trust and ensure that people remember you. This being said, your website design — along with everything from your email marketing campaigns to your social media profiles — should reflect your brand identity and complement the narrative that you’re presenting in your About Us page.

Miguel Velez, owner of Miguel’s Riverside Barber Shop in Bristol Borough, Pennsylvania, notes his years of experience and love of old-school barbering in his website biography. The page’s design supports these points in subtle but effective ways. The sleek, clean layout speaks to his professionalism while the deep blue, brown and red color scheme are classic and hint at the old-school barbering that he’s passionate about. If he were to use, say, a neon color palette he would be evoking a completely different personality — one that isn’t compatible with his branding.

5. Let your customers do the talking

What’s better than telling the world that you make the best pizza in town? Hearing or seeing rave reviews from happy customers. Customer testimonials build trust by backing up what you say on your website. So, take a look at what you can share about your business that lends credibility to the claims you make, and put this social proof where online visitors can easily find it.

Like any child care facility, Discover, Learn & Grow in Bristol Borough, needed a way to establish trust in the community. The example below shows how owner Ramona Jones does just that by using parent testimonials on her website.

6. Drive readers to action

Every page on your website, including the About Us page, should drive readers to take a specific action — whether it’s to call you, learn more about your products, buy something or visit your business. So, don’t forget to include calls to action and contact links.

You can create a playful call to action like this one from bait and tackle retailer Bluff City Outdoors in Alton, so long as readers understand what you’d like them to do:

7. Show off your personality

People do business with people, so let your personality shine in your writing. Being a little funny, if that’s your style, can definitely help you stand out among your competitors and help customers feel connected to your company. Just keep it authentic.

Mark McMurry isn’t just the owner of a bait and tackle shop. He is an avid outdoorsman with a passion for catfishing. And he reels in an audience by infusing his personality, passion and expertise into every page of his website. In the following example, McMurry not only builds trust by showing people he has what it takes to wrangle some monstrous catfish, he shares his quirky sense of humor by saying, “Think crappies — not crap.”

8. Sum it up

Want your story to stick with readers? Sum it up with a short and sweet, memorable tagline. Your tagline will capture your company’s essence, personality and values to help you stand out from the crowd. Before you write one, think about what your company is about, who your customers are and how you help them.

The tagline below communicates that owner Benjamin Golley of Today’s Beauty Supply, doesn’t just want to make a profit. He wants to make a difference in the Alton community. And he does that by hosting a variety of neighborhood events in the community space connected to the shop.

In short, when it comes to your About Us page, be interesting, be accurate and, above all, be yourself!

The post 8 rules for writing a riveting About Us page appeared first on VerticalResponse.

Why focus on winning back lapsed customers?

Existing customers convert more often and have a higher average order rate than first-time buyers. That’s an excellent reason to try to bring them back with emails. But what should you say in those email messages? Here are four tips to help you craft irresistible win-back email campaigns:

1. Give them an offer they can’t (or won’t want to) refuse

Come up with a compelling offer based on what’s important to your customers. For example, customers who typically place large orders might be enticed by free shipping on any size order. Another idea is to give it a sense of urgency. Encourage customers to come back sooner rather than later by creating deal deadlines.

In the following example, Sephora entices their beauty-conscious customers to shop by offering them free shipping and bonus products that will make them even more gorgeous.

Subject line: EXTRA! EXTRA! You deserve extra 

Nothing grabs customers’ attention like a discount, especially if you’re a cash-strapped teen. In the example below, Pottery Barn | teen uses a 20% discount to wake up sleepy subscribers.

Subject line: We miss you! Come back and SAVE 20%

2. Add a personal touch

Include content that is relevant to customers, such as product recommendations based on past purchases, offers that appeal to them or emails triggered by their behavior.

In the example below, the customer was interested in the Riptide TFN Pod Starter Kit Bundle but didn’t end up purchasing it. So, VaporFi inactive customers decided to nudge the customer to make the purchase by featuring that product as the deal of the week.

Subject line: Still Thinking About It?

Everyone likes a celebration, right? Reconnect with customers by sending them an email on their birthday, their email sign-up anniversary or another special day. Whether you offer them a free gift or savings on their next order, customers are likely to appreciate and engage with it.

In the example below, Indo Restaurant & Lounge uses the customer’s name and details about his email anniversary to speak to him directly, and then offers a sweet reward to entice him to come back.

Subject line: We Want to Say Thank You

3. Appeal to the FOMO

The fear of missing out (FOMO) is no joke! If customers haven’t visited your site for a while, you should email them to let them know what’s new and to get back on their radar.

In the example below, Claire’s piques customers’ interest by inviting them to look what they’ve been missing and reinforcing the company brand and values. Claire’s also offers a nice discount to jolt them into action.

Claire’s: Look what you’re missing! Come back for 30% off!

4. Ask customers to update their email preferences

People change, and so do email preferences. If you notice a group of customers are inactive, send them an email asking them to update their preferences. It’s a great way to re-engage with customers. Wondering how to phrase it? Let them know your emails are going unopened, tell customers what they’re missing and ask them to update their preferences. engage inactive unsubscribed email win back email subject discount code win back email sequence sending win back emails. If they unsubscribe, you’ll eliminate an email address that’s otherwise negatively impacting open rates on your campaigns.

Bonus tips

Segment your list

Before you send out your win-back campaign, you’ll want to segment your email list and pinpoint customers who haven’t opened your recent messages. That way, you can be sure that you send the right message to the right customer. For example, if you’re targeting a group of customers who’ve had a negative experience, you can tailor your email message to say “Give us a second chance” or “We’re sorry — and we’re ready to make it right.”

Use a strong subject line

Your win-back email is only as good as its subject line, so take the time you need to create a short, snappy one. Appeal to your customers’ emotions and tug at their heartstrings to win them back. Here’s some inspiration to help:

• Was it something we said?
• Where Have You Been?
• Is this goodbye?
• We miss you!
• Come back and save.
• Let’s catch you up …
• It’s been awhile

Vary your content

One of the best ways to keep customers coming back is to prevent them from leaving in the first place. To do that, it’s best to send a variety of emails.

From newsletters to promotional offers, you want to keep customers interested. Here’s a quick list of popular emails to send:

• Newsletter: A newsletter keeps customers in the know. From company news to upcoming events, you decide what to share with your customers
• Educational email: Teach your customers something about your product or service with well-written educational emails
• Welcome email: Once a new customer places an order or signs up for your email list, send them a little note to welcome them to your crew
• Promotional email: Encourage customers to place an order with a promotional email

It’s a fact of life that customers may stray. But with the help of these tips, you can create engaging win-back email campaigns that bring them — and their business — back to you.

In the article “4 Sure-Fire Ways to Win Back Customers with Email” on VerticalResponse’s blog, strategies for regaining lost customers through email marketing are discussed. One of the main ways to do this is by sending targeted emails to inactive subscribers. By using an effective email template and including a strong call to action, businesses can rekindle their relationship with lost customers and turn a potentially bad client into a valued customer once again. The article also explores various email subject lines that can help to reignite the interest of old customers and improve the working relationship between the business and its clients. Whether it’s through offering special promotions or simply reaching out to inquire about their experiences, businesses can use email to win back old customers and strengthen their client relationships. 

The post Email to Win Back Old Customers | 4 surefire ways to win back customers with email appeared first on VerticalResponse.

Crafting the perfect invite

Before we jump into some excellent social media email invite examples, here are a few tips for creating an effective invite. Make sure the email is:

• Informative: Let your readers know what they’re going to get or find if they do start following your business on social.
• Easy to read: Include clickable social icons and a straightforward call to action, such as “follow us on social media,” to make it as easy as possible for your readers to connect with you. Remember to add links to all of the accounts that you use.
• Short: Just like any invitation, you should share important information, make the copy fun and personable, and stick to the topic at hand — your social accounts. You want to keep readers focused.
• Attention-grabbing: Include bold colors, clever copy or striking images you’ve shared on your social accounts to get your readers to take notice.

How to increase followers with social media invite emails

Give your subscribers more access. Allow your email subscribers to ask you questions by making your inbox accessible. Add Social Media Followers to Your Email List by using the following tips:

1. Employ the Appropriate Email Marketing Platform

The best email platforms have many tools that will simplify your work. Examples include personalization, automation tools, and A/B testing (more on that later). For example, if a user connects on a link to purchase a ticket, that may cause a follow-up email to be sent to them with additional information about the event and what to anticipate. Additionally, you should have access to analytical tools to improve your message.

2. Make a short course

Social media conversations provide a window into issues that a micro-program can help you resolve. Share the results after that and include a link to the course.

3. Run a contest

Challenges are a fantastic method to engage your social media and grow your email subscriber list. The secret is to send the challenge activities to participants through email before asking them to publish their responses and queries on a social media site.

4. Organize a master class or webinar

A webinar or masterclass is an excellent way to get people off social platforms social media and onto your email list. Offer a live Q&A session and make the recording available to everyone who registers but is unable to attend in person.

5. Questions

You can create a quiz that people on social media are shouting to take and share. It entails being selective in your inclusions. You must strike a balance between keeping it brief and including all the information attendees will need to decide whether to attend and (if they do) prepare in advance email subject line don t forget.

All of these are options that you can select from. Simply put, I would only attempt to complete some of them at once! Naturally, these are only some of the choices available. They are merely jumping-off points to get you started brainstorming original ways to combine your email list and social media.

6. Ensure That Your Messages Stay away from Spam

Today’s spam filters are much smarter than they were in the past. Therefore, you must take steps to prevent your email from ending in the recipient’s spam folder. Fortunately, you should be able to perform a spam check using your software.

However, avoid using too many exclamation points, typos, and sales words (e.g., offer, act now, buy now, etc.). Sending your email to acquaintances and asking them if they had any issues receiving it is another way to test it.

Follow these steps to create an event with social media invites:

An effective subject line

An online event invitation’s subject line can either compel a person to open it or cause them to scroll past it without responding. The subject line is important because it contains the first words your recipient sees about your invitation. Your subject line needs to be relevant because our eyes can only read up to eight words simultaneously. Keep your subject line brief (up to 70 characters), but ensure it contains all the necessary information to get someone to open the email.

Describe your motive

What is the purpose of this email? You briefly mentioned the event in your introduction; now it’s time to elaborate on the subject line. Use this chance to convey the invitation’s core point, but keep it brief.

Individual greeting

Users don’t want cliched sales messaging anymore. They want individualized care instead. Thankfully, top-notch email marketing platforms let you tailor your communications to each individual. If they provide you with a favoured nickname, you may use it instead of their first name. You may also categorize your email lists to send the perfect greeting to the right recipient. For instance, although some visitors prefer a more formal presentation, others could be warmer.

Brief personal introduction

Give a brief personal introduction regarding the event specifics after formalities at the beginning of the email. Make sure that this section of the email is casual yet pertinent to the information provided in the body of the email.

Attractive Images

If you’ve looked at corporate event email invitations, you’ve seen that many of them recommend incorporating banners. You may include a banner at the beginning or end of your online invitation with an eye-catching image and a snappy message. Additionally, you may use other eye-catching images that catch people’s attention, including funny GIFs or memes. Considerable fonts and email headers are further factors.

A noticeable “Take Action” button.

After giving recipients all the details they need about your event, it’s important to add a clear call to action to encourage them to take the next step. Even if registration or tickets are free and the procedure is essentially random, there is a significantly greater probability that people will attend if you get them to commit to it via a registration or ticketing process than just telling them about your event and hoping they show up.

Set a course for your plan and follow it

It might take effort to grow your social media following with email marketing. It takes careful preparation and commitment. Please spend some time developing a strategy that will work best for your company, and after you put it into action, stick with it. The key to winning the game is being reliable and persistent. You can create an effective social media strategy by enticing subscribers to follow you on social media, providing rewards, using CTAs, and connecting your social media accounts to your emails.

Although you’ll want to include the elements listed above in your email, there is still a lot of room to customize your invite. For inspiration, take a look at how these companies reached out to their subscribers in order to build their social following.

EyeBuyDirect

EyeBuyDirect opens their email with “Come socialize with us” — a headline that clearly and cleverly states what the message is about. They also incentivize “the follow.” People who use their hashtags on social have a chance to win a free pair of glasses. What’s more, the email design works with the copy to encourage readers to check out their social accounts. All of their social icons are front and center. It also looks like the business is sharing user-submitted photos in the message, to showcase the types of images new followers can expect to see.

The Class of 23

This simple email from The Class of 23 is sent to new email subscribers, and it functions as both a welcome email and a social media invite. They have a link to their Instagram profile in the body of the email, as well as a link in the footer of the message. The email also briefly touches on the benefits of following them (followers receive daily updates on merchandise.)

Forever 21

You don’t have to create a formal invite to get your subscribers to engage with you on social. Rather than simply asking readers to follow them, Forever 21 sent out a promotional email that integrates their social media accounts into the offer. In the message, readers are asked to post a selfie of themselves in a Forever 21 outfit, and tag the company. When they show the post at the register, they receive 21 percent off their purchase. Not only does this email encourage readers to visit the company’s social profiles, but it also extends their reach and builds brand awareness. When customers share their Forever 21 selfies on their personal accounts, there’s a good chance that their followers will visit Forever 21’s account, and some of those people might even follow them.

The most important thing to keep in mind when creating a social media invite is to answer the following questions: “How can I provide value to my readers and followers?” and “What’s in it for them?” Then, keep followers coming back for more with engaging posts and conversations.

Conclusion: 

By using these suggestions, you may increase the success of your company’s next event and use an effective email marketing strategy. Just be sure to get your email invitations out in plenty of time for recipients to sign up, and feel free to send your email invitation again to anybody who wasn’t responsive the first time.

With this new knowledge of how to write an effective corporate event invitation email, your strategic online invitations will result in higher engagement and attendance rates. Remember to use these suggestions wisely, and that simplicity is the key.

Social media email templates are a powerful tool for businesses to reach out to their audience and promote their brand. In order to effectively utilize these templates, it is important to create a well-crafted subject line that will grab the reader’s attention and make them want to take action. The content of the email should also provide social proof and be designed in a way that showcases the business’s presence on various social media platforms. Whether you are promoting a blog post or inviting followers to connect with you on social media, a social media email template can be a great way to drive engagement and build relationships with your audience.

The post Social Media Email Template | Gain more followers with social media invite emails appeared first on VerticalResponse.

While 27 percent of Fourth of July shoppers plan to purchase patriotic merchandise, you don’t have to sell star-spangled products to capitalize on this major consumer holiday . Your audience is looking for July 4th-themed sales. In 2018, consumers planned to spend an average of $75.35 on the Fourth of July call to action july email template. Do you operate a local grocery store, run a catering service or sell food and drinks? It’s especially important for you to reach out to potential customers. open an email july email subject lines 4th of july messages happy independence day america. Last year, Independence Day food sales were projected to hit a staggering $6.9 billion.

Make sure you’re ready for those shoppers with seasonal emails that capture their attention. Be part of their long weekend by celebrating with subject lines full of summer spirit. Check out 20 of our favorites for a spark of inspiration:

• Grilling Secrets from the Pros – 4th of July party menu | Fine Cooking
• O-oh say can you see, tons of awesome new gifts? | BoxLunch
• Cue the fireworks! (Hint: this sale ends today) | Gap Factory
• Go Fourth in Red, White, & Shoes | Sperry
• This is better than fireworks | J.Crew Factory
• Life, liberty, and the pursuit of savings! Shop our July 4th deals | eBay
• A 3-ingredient trifle you MUST make this weekend | Domino Sugar
• FireWork this 4th of July sale (while you still can) | Society6
• America’s Pastime on the 4th of July | SF Giants
• Happy B-day, America | Chubbies
• Baby UR a firework | Lime Crime Makeup
• Ready to fire up your July 4th? | Lumosity
• Flag this: $6 styles + EXTRA 50% off | LOFT
• 4th of July deals from $4 |Old Navy
• Celebrate your independence | Etsy
• Start your July 4th weekend with BUY MORE SAVE MORE | Pottery Barn
• 10 budget-friendly July 4 getaways | ShermansTravel
• Here’s to a Fun and Festive Fourth | Vudu
• What are you wearing for July 4th? One of these shirts, duh | Woot.com
• 6 Big-Batch Cocktail Recipes for the Fourth of July | Liquor.com

And for the grand finale

Before you head to those barbecues, have a look at these 20 examples you can customize for your business:

• Start the Fourth with a bang — check out these deals!
• Celebrate the red, white and YOU — treat yourself with these July 4th deals
• On America’s birthday, YOU get a gift — 40% off!
• The land of the (buy one, get one) free
• 7 quick recipes that will free up your time this 4th of July
• We saved our best sales for a free day
• Be independent: 3 things to do if you’re spending the 4th alone
• To grill or not to grill? 9 simple recipes to help you host without missing out on the fun
• Bring on the fireworks: This deal will have you fired up
• The biggest bang for your buck: 4th of July-inspired outfits, 50% off
• Create a spark with these new products
• Enjoy the long weekend without ending up short on cash
• By the dawn’s early light, these awesome sales are starting!
• The land of the free and the home of this sale: Don’t miss out
• Celebrate freedom with products that don’t depend on a large budget
• Show your pride by shopping all things red, white and blue!
• 4 deals that save time and money, so that you’re free to spend time with your people
• Miss Independen[ce Day]: The sale you need
• Our flaming-hot guide to the 4th of July will compete with your fireworks
• We salute you … for saving money with these 4th of July sales

No matter what you choose to say in your email campaign, keep it light, fun and relevant. Make your email a pleasant part of Independence Day that your subscribers enjoy reading as much as they enjoy a hot dog fresh off the grill.

open rates celebrated independence day happy fourth of july 4th of july email july email subject lines men and women free shipping independence day email fourth of july email happy 4th of july 4th of july messages special day email designs july greetings messages july messages to clients fourth of july messages god bless america great fourth of july family and friends american flag significant day july messages to clients.

The post 4th of July Email to Clients | Fourth of July subject lines to spark your customers’ interest appeared first on VerticalResponse.

Making a nice first impression is essential if you want to increase the size of your subscriber list and the sales of your items. When creating the initial impression, aim for a welcome message that may grab your prospects’ attention. Spam trigger words may avoid. Writing appealing welcome letters ensures prospects stick around long enough to get to the bottom of the sales funnel.

What is a Welcome Email?

A welcome email is the first friendly exchange between your business and a new subscriber. It sets the tone for future communications and encourages new members to engage with your business.

Key Benefits of Having a Welcome Email for Your Brand

The first message you send to a new subscriber is also the first step to forming a relationship. When that initial interaction is positive, subscribers will be more receptive to future emails. Subscribers who read welcome emails will read 40 percent more content from the sender in the next 180 days.

A welcome message is also an excellent opportunity to make a sale. Research has shown that welcome emails have higher open and click-through rates than standard marketing emails.

The first step to effective email communication is a warm welcome email. A chat with someone who has just entered your home without first welcoming them is equivalent to skipping them.

The following are a few long-term advantages of effective welcome emails:

• A genuine “thank you for subscribing”: warm individuals to your business and foster trust, resulting in stronger customer connections. The initial step for users to take in making their first purchase is via welcome emails.
• Increased client retention and sales: You raise brand recognition by showcasing your goods or services, improving user interaction and conversion rates.
• A higher email engagement rate: If your initial email captures their attention, they will probably read your subsequent emails. The good responses from opens and clicks will enhance your email deliverability, ensuring the success of your email marketing moving forward.

How to Write Welcome Emails: 17 Great Examples

We’ve identified 17 successful examples to assist you in writing an effective welcome email. We’ll highlight components for each illustration to assist you in writing your standout welcome email.

1. Write a Welcoming Note

Welcome emails should begin with a warm introduction that reflects your company’s personality.

The David’s Bridal email above features a great introductory message that thanks new subscribers for making the company part of their wedding day. You can write something straightforward and formal like, “Welcome to our email list” or “Thanks for signing up to get our emails.” Online fashion company ASOS starts its message with a casual “Oh, hey, girl! Welcome to ASOS. It’s great to meet you!” Remember, there’s no right or wrong way to welcome new guests; make sure it’s conversational and fits your company’s voice.

2. Get to Know Your Customers

Consumers are more likely to respond to emails that contain offers and content that is relevant to them. You can use this first message to learn more about your customers, so you can tailor future emails to suit their needs.

In this email from The Container Store, new subscribers are offered a 15 percent discount for filling out a customer profile.

3. The Statement of Purpose

You can’t rely on first-time customers to know all there is to know about your establishment. Your welcome email should restate your key selling points to reassure them that they should choose you. It does not imply that you should take center stage. Instead, stress how your new connections will benefit.

This sample welcome email from TravelSupermarket strikes the ideal mix between outlining users’ benefits from utilizing their services and establishing expectations for further communications. The email keeps things simple by encouraging consumers to investigate their options rather than confusing them with several calls to action (CTAs).

Then, TravelSupermarket follows up their first “thank you for subscribing” email with extra details using a marketing automation pipeline. This second installment of their welcome series provides other opportunities to interact with their company, such as reading their blog or following them on social media.

4. Use Simple 1-2-3 Onboarding Steps

Any clear framework makes it simpler to understand the information being presented. When you have several points to make or want to persuade a new subscriber to perform particular activities welcome email to new client, using the 1-2-3 method is a fantastic approach. One of the top welcome email examples is from Airbnb.

Please be aware that if you want your Call-To-Action to be successful, there should only be one button on the page. An organized email list explains the advantages of joining your group. In addition, Michaels requires new members to survey their demographics and personal interests, which may be useful for segmenting your clientele and planning tailored marketing campaigns.

Although a lot of information is shown all at once, which might be overwhelming, this Vente-Privee sample has a powerful, welcoming message and outlines the advantages of joining.

5. Establish Goals for Your Email Marketing

If you offer excellent material in your email campaigns but fail to deliver on that promise, your subscribers will feel misled and will most likely unsubscribe right away.

Birchbox builds rapport by recognizing the recent connection. New clients are aware of what to anticipate from their next mailings. Like a first date, your welcome email is sent to you. You have the opportunity to develop trust. Your new subscribers will be more responsive to your future emails if you define how that connection will work out the first time you communicate with them. It will lead to increased engagement and fewer spam complaints.

6. Share Your Story

The use of stories in marketing is as ancient as the industry itself. When buyers have a few options to choose from, a compelling brand narrative is what makes the sale. A welcome email is ideal for sharing your company’s history, principles, and unique selling proposition. This welcome email from AWAY is among the most lovely instances of how to introduce a brand and the product itself. This company first quickly summarises the team’s principles before breaking into why their product is special and concluding with a free trial.

7. Include Brand Imagery

Emails sent by default state the obvious:

• Your subscription has been verified.
• Your account was successfully created.

Those are confirmation emails, not welcome emails, to be clear. Sending welcome emails is different from what you are doing if that is what you send to new subscribers. People connect to other people. Thus your message should come across as one individual talking to another. That motivates customers to interact with your brand (and, ultimately, convert).

Ensure that your welcome email template integrates well with the rest of your email layouts. Include images consistent with your website as well; this helps strengthen your brand. Here’s a fantastic illustration by Tommy John. Note that this email is a welcome one. Not a confirmation email of a subscription.

8. Reinforce the Perks of Your Email List

It’s always a good idea to reinforce subscriber’s decision to sign up for your emails. One easy way to do that is to offer a quick “perks list,” which tells subscribers why joining your email list is a great idea. World Wildlife Fund does a great job explaining the benefits of signing up for their emails, displaying the sign-up perks in digestible bullet points.

9. Offer a Deal

You create goodwill between your business and your new subscribers by offering a discount or gift. It may even entice them to make a purchase. Camp Collection offers a 15 percent discount on your first purchase as a welcome gift. It’s a small incentive that can benefit both the company and the new customer.

10. Create a Clear Call to Action

Every welcome email should have a clear call to action.

This email is effective not only because of its clean look and promotional offer, but also because of the call to action. Notice how it stands out? The button, rather than hyperlinked text, makes it prominent. Plus, it’s urgent. The words “Book a stylist” inspire recipients to act immediately.

11. Shine the Spotlight on Your Product or Service With Eye-catching Images

As you welcome your new contacts, putting your product or service front and center is okay. contact information open rates customer service support team email subject line sign up for a free trial discount code blog posts subject lines social proof customer experience. After all, your new subscriber asked to learn more about your business or product by subscribing. Give them what they want. Use images to showcase your products like Crocs does here:

If you’re a service-based business or nonprofit, try using compelling or emotion-evoking images that relate to your business. Spotlight a successful and happy customer, include a picture of your team or volunteers, display before and after pictures, or use clean, flat, simple graphics and complementary colors.

12. Be Mobile Friendly

An effective welcome email has to look good — and work well — on mobile devices. According to Adobe’s Digital Publishing Report, 79 percent of smartphone owners use their devices for email. The report also says smartphone users are likelier to use their devices for email than for making calls. Creating a mobile-friendly version of your welcome email is important. (If you’re using VerticalResponse, all our emails are responsive, so they look great no matter what device they’re viewed on.) Check out VerticalResponse’s welcome email below, as it appears on a tablet. The text is clear and easy to read, and the CTAs are still easy to find and click on, even on a smaller screen.

13. Be Helpful

In your opening message, you have an excellent opportunity to link people back to pages on your site that can be helpful, like FAQs, or your blog to give them more information about your company, product or service. This information is especially crucial in the early days of your customers or prospects getting to learn more. The header in this email from Fun.com includes links back to the company’s product page, labeled by category to make it easier for subscribers to find exactly what they’re looking for.

14. Ditch the “Do Not Reply” Receipt

A welcome email should not be a text-based receipt that says, “Do not reply” somewhere in the message. Your message can incorporate a receipt or account information, but it should also encourage the customer to interact with the company.

A “do not reply” email tells customers that you don’t want them to contact you. Because customer interaction can improve customer satisfaction, it doesn’t make sense to close the lines of communication.

This email from Papier goes the extra mile and includes a support email and phone number for new customers who might have questions.

15. Promote the Experience Rather Than the Thing

As a fellow baker, King Arthur Flour welcomes you to their community. Your welcome email doesn’t always need to showcase your goods prominently. Not a single bag of flour is to be found! Instead, they market the genuine joy and accomplishment of building something from nothing. At times, it’s preferable to emphasize the advantages or experiences associated with utilizing your product or service. In this manner, potential new subscribers could be intrigued to make and try the connections.

16. Add Social Media Buttons

Including links to your social media sites is another key component in an effective welcome email. New contacts are curious about your business; otherwise, they wouldn’t have signed up. Fuel their engagement by sharing the social media sites your business is on. Take a look at this email below from EyeBuyDirect. Notice in the footer, there are links to the company’s Twitter, Facebook, Instagram, and Pinterest pages.

17. The Welcome Video

Increase engagement with your welcome email content by showcasing your offerings to your new audience rather than just informing them about them. A little film introducing your company gives it life in a manner that is impossible with just words. You may either show videos of your product in use or include a message from the creator of your company that humanizes your brand and tells your company’s narrative.

Alternatively, you may convey your brand’s personality using an animated GIF in your email. It is what BarkBox does in their welcome email:

To demonstrate to subscribers what their business is all about, the GIF pairs well with the lighthearted email message.

Conclusion:

Making a strong first impression will decide whether or not your subscribers continue to engage with your email messages. You may get some ideas by looking at the welcome email samples above and seeing how other companies use them in their email marketing strategies.

These 17 welcome email examples can give you ideas on encouraging more subscribers to use their discount coupons, browse your items, or learn more about your company. Instead of going straight for sale, remember to convey the subscriber’s delight at joining a new community and make them feel welcome in your text. Long-term rewards will accrue if you lay the groundwork for a solid connection in your welcome flow.

It’s always a good idea to give subscribers additional ways to get in touch with you and interact with your business. Check out our Email Automation feature, which makes introducing yourself to new customers easier than ever.

The post Welcome Email to New Client | 17 Examples of Highly Effective Welcome Emails appeared first on VerticalResponse.

Entrepreneurship is rewarding, but it takes a lot of determination, planning and business knowledge to reach your dream. That’s why we packed this free eBook with expert advice, actionable tips, and real-life business stories you can identify with and learn from.

In addition to showing how to differentiate your products or services from competitors, how to create a strong business plan and how to launch your company the smart way, you’ll learn everything you need to know about incorporating your business. There are real financial and operational risks associated with not forming an LLC or other business entity. We’ll show you how to avoid those risks, whether you’re already open for business, trying to turn your side hustle into your day job or taking the very first steps toward establishing your startup.

Go from great idea to growing business

• Ditch the guesswork and find out whether your big idea has legs
• Lay the groundwork with market research and a business plan
• Hit the ground running with funding
• Find out which business entity is right for you
• Get best practices and insider tips from entrepreneurs who’ve been there

Download this free and insightful eBook today.

The post Startup Fundamentals: Turn your dream into a successful business appeared first on VerticalResponse.