Key Takeaways

• Optimizing email frequency to two to three times per week maximizes engagement while avoiding subscriber overwhelm.

• Monitoring key metrics such as open rates, click-through rates, and unsubscribe rates is crucial for adjusting email frequency effectively.

• Tailoring email frequency to audience preferences and segmenting by engagement levels enhances subscriber satisfaction and overall performance.

Understanding the Impact of Email Frequency

Email frequency significantly influences engagement levels. Optimizing the email cadence enhances visibility and interaction without overwhelming subscribers. Research suggests that sending emails two to three times per week often maximizes engagement, whereas sending fewer emails can decrease interaction.

Aligning email cadence with the customer purchase cycle ensures appropriate timing and avoids overwhelming subscribers. Different types of emails, like promotional emails and newsletters, may require varying frequencies. Many email marketers prefer a weekly schedule, impacting overall engagement rates.

Ultimately, understanding the impact of email frequency helps maintain a healthy balance and achieve desired outcomes.

Under-emailing Risks

Under-emailing can lead to lower brand visibility and lost engagement opportunities. When companies send emails too infrequently, such as only once a year, they miss out on numerous chances to connect with their audience. This can result in subscribers forgetting about the brand or losing interest over time.

Keeping a consistent preferred email frequency helps keep your brand top of mind and ensures consistent engagement.

Over-emailing Pitfalls

Over-emailing is a major concern for email marketers because it can lead to negative perceptions and disengagement from subscribers. The average number of emails that subscribers tolerate is around five per week; beyond this, they start to feel overwhelmed.

Exceeding this tolerance can result in increased unsubscribe rates and higher complaint rates. Frequent emails can push subscribers to disengage and possibly mark future emails as spam, damaging the overall brand reputation.

Key Metrics to Monitor for Optimal Frequency

Monitoring key email metrics helps determine the right frequency. These metrics offer valuable insights into email campaign performance and identify necessary adjustments. Open rates, click-through rates (CTR), and unsubscribe rates are primary indicators of email success.

Tracking these metrics collectively provides a comprehensive view of email performance and helps maintain the ideal frequency. Analytics tools optimize email frequency by monitoring campaign performance. Understanding industry benchmarks is also crucial, as metrics like open rates and engagement can vary significantly between sectors.

Open Rates

Open rates gauge subscriber interest in email campaigns. A high open rate often reflects effective subject lines and relevant content, indicating alignment with subscriber interests. However, open rates can be misleading as they depend on image loading in emails, affecting the accuracy of engagement measurement.

Personalizing email delivery times can boost open rates by aligning with individual engagement patterns. Adjusting email frequency directly influences customer retention.

Click Through Rates (CTR)

Click-through rates (CTR) measure how effectively an email drives recipients to engage with its content. The click through rate, calculated by dividing unique clicks by unique opens, serves as a critical measure of content engagement.

Determining the optimal number of email send times can improve engagement rates, enhancing campaign performance.

Unsubscribe Rates

Unsubscribe rates gauge the effectiveness of email frequency and content relevance. High rates often indicate over-emailing or misaligned content. Approximately 73% of people unsubscribe primarily due to frequent emails.

For small businesses, increasing email frequency initially boosts orders but can lead to a drop once frequency exceeds optimal levels.

Tailoring Email Frequency to Your Audience

Tailoring email frequency to your audience maintains high engagement and subscriber satisfaction. Most consumers prefer receiving monthly emails rather than more frequent communications. However, email frequency varies greatly by industry, with fashion brands often benefiting from higher email sends.

Marketing emails should be customized according to subscriber behavior and preferences, significantly boosting sales. Automation tools can tailor email frequency based on customer lifecycle and preferences.

Segmenting by Engagement Levels

Segmenting your email list by engagement levels tailors email frequency effectively. Monitoring unsubscribe rates assesses whether email frequency aligns with subscriber preferences, indicating potential over-communication.

Create lists based on engagement duration, such as opened in the last month, three months, six months, and a year. Analyzing historical engagement data identifies the best times for sending emails to different audience segments.

Using Preference Centers

Implementing a preference center allows subscribers to manage their email frequency, leading to higher engagement. Preference centers give subscribers control over their email communication, improving satisfaction and engagement rates.

Personalizing send times using AI enhances engagement by determining optimal times for each subscriber. Allowing subscribers to choose their preferred frequency and optimizing send times significantly boosts overall engagement and decreases unsubscribe rates.

Best Practices for Setting Email Frequency

Setting the optimal email frequency requires a strategic approach. Generally, sending marketing emails at least two times a week is recommended, with three times a week also being beneficial. Analyzing key metrics like historical data from past campaigns, open rates, click-through rates, and unsubscribe rates is crucial for determining email frequency.

Segmenting your audience tailors email frequency according to the preferences and behaviors of different subscriber groups. Staying aware of industry challenges in finding the ideal email frequency is essential, as it varies by audience type.

Consistency is Key

Maintaining a consistent email schedule is vital for effective engagement. Regular scheduling keeps subscribers engaged and reduces the likelihood of them forgetting your brand. Consistent email delivery creates trust and anticipation among subscribers, encouraging them to look forward to your communications.

A consistent email schedule ultimately contributes to higher engagement rates and strengthens your brand presence.

A/B Testing Frequency

A/B testing helps marketers determine the most effective email frequency for their audience. Variations in email frequency can be assessed to identify which rates yield the best response from recipients.

Establishing the best email frequency through A/B testing can improve engagement and response rates from subscribers.

Aligning with Marketing Goals

Adjusting email frequency should consider customer behavior and overarching marketing objectives. Feedback from unsubscribers provides insights into why they opted out, helping refine future email strategies.

Industry-Specific Email Frequency Insights

Understanding specific email frequency variations across industries tailors strategies for better engagement. B2C typically engages with customers more frequently than B2B, which often requires a more measured approach due to different frequencies that vary depending on customer relationships.

Utilizing industry averages guides marketers in determining optimal email frequency based on established benchmarks. Applying insights from industry-specific email frequency and averages can significantly enhance engagement metrics and overall email success.

B2C vs. B2B Email Frequency

B2C companies often send emails more frequently compared to B2B firms, which typically have lower email frequencies due to longer sales cycles. B2B emails are suggested to be sent no more than twice per month.

In marketing, email frequency is crucial for engaging the target audience, differing greatly between Business-to-Consumer (B2C) and Business-to-Business (B2B) sectors, as most marketers recognize.

Studying Industry Averages

Studying industry averages for email frequency helps marketers decide how many emails to send each week. The average peak email frequency for major clothing retailers is approximately 6.21 emails per week according to Zettasphere research.

Average email open rates vary by industry, with a general benchmark of 17-28% indicating successful engagement.

Tools and Techniques for Managing Email Frequency

Managing email frequency effectively requires the right tools and techniques. Marketing automation platforms enable businesses to manage email campaigns efficiently, enhancing lead generation and engagement.

Effective management of email campaigns is crucial for optimizing frequency and engagement.

Marketing Automation Tools

Affordable automation tools are now available for small and medium-sized businesses, making advanced features accessible. Many marketing automation tools offer free plans, allowing users to test features before committing financially.

Automation tools simplify the management of email campaigns, enabling businesses to engage effectively with their audience. Overall, these tools enhance campaign efficiency and enable precise segmentation for targeted engagement.

Send Time Optimization

Sending emails during weekdays, particularly on Thursday and Tuesday, generally yields better engagement.

Engagement patterns and the timing of email delivery determine how quickly people respond.

Consequences of Changing Email Frequency

Modifying email frequency can yield positive outcomes, but may also result in negative effects. Emails might end up in spam if sent to an uninterested audience. A decline in domain reputation could cause emails to be sent to the promotions tab or spam.

There may be no immediate feedback following changes to email frequency, so continuous testing is crucial to determine what works best for your subscribers.

Potential Subscriber Backlash

Sudden changes in email frequency can increase unsubscribe rates and emails spam reports due to several factors. High unsubscribe rates may indicate recipients feel overwhelmed by the frequency. Sensitive spam filters may mark emails as spam if frequency spikes unexpectedly.

Maintaining a balanced email frequency is crucial to avoid negative impacts on subscriber engagement.

Improved Engagement and Sales

Careful adjustments to email frequency can significantly impact engagement and sales, as demonstrated by various scenarios. For instance, an insurance company experienced a 45% revenue increase after increasing its email frequency. By sending more emails, they effectively engaged their audience and drove higher sales conversions.

Conversely, an ecommerce store saw a 30% drop in revenue after adding a weekly email newsletter, highlighting the importance of finding the right balance.

Summary

Mastering email frequency is crucial for maintaining consistent engagement and driving meaningful interactions. By understanding the impact of email frequency, monitoring key metrics, tailoring frequency to your audience, and implementing best practices, you can optimize your email marketing strategy for success. Industry-specific insights and the use of automation tools can further enhance your approach. Remember, the right frequency can make a significant difference in your email marketing outcomes, leading to improved engagement and sales.

Frequently Asked Questions

What is the ideal email frequency for most businesses?

The ideal email frequency for most businesses is two to three times per week, as this often maximizes engagement. Keeping this consistent schedule can help maintain audience interest without overwhelming them.

How can I determine the best email frequency for my audience?

To determine the best email frequency for your audience, monitor key metrics such as open rates, click-through rates, and unsubscribe rates, and consider segmenting your audience by their engagement levels. This will enable you to tailor your communication effectively.

What are the risks of sending too many emails?

Sending too many emails can damage your brand reputation by increasing unsubscribe rates and complaints, including potential spam reports. It’s essential to strike a balance to maintain engagement and trust with your audience.

How can I use metrics to optimize my email frequency?

To optimize your email frequency, actively track metrics such as open rates, click-through rates, and unsubscribe rates, as they provide valuable insights into how your audience engages with your emails. Adjusting your frequency based on these performance indicators will help maintain subscriber interest and satisfaction.

What tools can help manage email frequency?

Utilizing marketing automation platforms and send time optimization tools can effectively manage email frequency, ensuring better engagement and efficiency in your campaigns.

Are you interested in finding out more? Browse the rest of our blog for other marketing tips. If you’re ready to create your first email, survey, sign-up form, or landing page then register for a free trial to get the tools you need to build powerful marketing campaigns!

The post Mastering Email Frequency: Best Practices for Consistent Engagement appeared first on VerticalResponse.

Understanding the Importance of Open Rates

Before we delve into the strategies to enhance your open rates, let’s first understand why open rates are crucial for your email campaigns. Open rates measure the percentage of recipients who open your emails, providing valuable insights into the effectiveness of your subject lines, content, and overall campaign. By improving your open rates, you increase the chances of your message being seen and acted upon by your target audience.

When it comes to email marketing, open rates play a vital role in determining the success of your campaigns. They serve as a key performance indicator (KPI) that helps you evaluate the impact and effectiveness of your email marketing efforts. By analyzing open rates, you can gain valuable insights into how well your emails are resonating with your audience and whether your strategies are yielding the desired results.

Defining Open Rates in Email Marketing

In email marketing, open rates refer to the number of unique recipients who open an email, divided by the total number of emails delivered. It is expressed as a percentage. Open rates are tracked using tracking pixels or unique links embedded within the email. These tracking mechanisms allow you to monitor and measure the engagement level of your audience.

Tracking pixels, also known as web beacons, are tiny, invisible images embedded in emails. When a recipient opens an email, the pixel sends a signal back to the server, indicating that the email has been opened. This information is then used to calculate the open rate. Unique links, on the other hand, are personalized URLs that are unique to each recipient. When a recipient clicks on the link, it is recorded as an open.

By accurately tracking open rates, you can gain valuable insights into the behavior of your audience. You can identify which subject lines are most effective in capturing attention, which content resonates the most, and which segments of your audience are most engaged. Armed with this information, you can make data-driven decisions to optimize your email campaigns and improve your overall marketing strategy.

The Impact of Open Rates on Campaign Success

A high open rate is a strong indicator of the relevance and value your emails deliver. It signifies that your subject lines resonate with your audience and that your content catches their attention. When recipients open your emails, it shows that they are interested in what you have to say and are willing to invest their time in reading your message.

Moreover, better open rates often lead to increased click-through rates, conversions, and revenue. When recipients open your emails, they are more likely to take the desired actions, such as clicking on links, making a purchase, or signing up for a newsletter. This, in turn, can drive higher engagement and ultimately contribute to the success of your email marketing campaigns.

On the other hand, low open rates could mean that your emails are not capturing recipients’ interest, resulting in missed opportunities. It could indicate that your subject lines are not compelling enough, your content is not relevant, or your emails are not reaching the right audience. By monitoring and improving open rates, you can address these issues and optimize your email campaigns to achieve better results.

In conclusion, open rates are a critical metric in email marketing. They provide valuable insights into the effectiveness of your campaigns and help you gauge the level of engagement and interest from your audience. By understanding the importance of open rates and implementing strategies to improve them, you can enhance the success of your email marketing efforts and achieve your desired goals.

Crafting a Compelling Subject Line

The subject line acts as the gatekeeper to your email. It determines whether recipients will open, ignore, or delete your message. To enhance your open rates, you need to craft compelling subject lines that grab attention and entice recipients to click. Here are some tips to help you create subject lines that stand out:

The Art of Brevity and Clarity

Keep your subject lines concise and to the point. Aim for a length of 30-50 characters to ensure they are fully visible on different devices and email clients. Use clear language that conveys the value or benefit your email offers.

When it comes to subject lines, brevity is key. In a world where attention spans are shrinking, it’s important to get your message across in as few words as possible. By keeping your subject lines short and sweet, you increase the chances of capturing the reader’s attention and enticing them to open your email.

Clarity is equally important. Avoid using vague or ambiguous language that leaves recipients wondering what your email is about. Instead, use clear and specific wording that clearly communicates the purpose or content of your email. This way, recipients will know exactly what to expect when they open it.

Incorporating Personalization and Relevance

Adding a touch of personalization to your subject lines can make a significant impact on open rates. Address recipients by their first name or tailor the subject line based on their preferences or behavior.

Personalization creates a sense of connection and makes the recipient feel like the email was specifically crafted for them. By using their first name in the subject line, you grab their attention and make them more likely to open the email. Additionally, leveraging data about their preferences or past interactions can help you create subject lines that are highly relevant to their interests, increasing the chances of engagement.

However, personalization should be used judiciously. Overusing it or using it inappropriately can come across as creepy or intrusive. Make sure the personalization is genuine and adds value to the recipient’s experience.

Furthermore, ensure that your subject lines align with the content of your email, making them relevant and enticing. There’s nothing more frustrating for a recipient than opening an email with a subject line that promises one thing, only to find that the content doesn’t deliver. By ensuring that your subject lines accurately reflect the content of your email, you build trust with your recipients and increase the likelihood of them engaging with your message.

Remember, crafting a compelling subject line is an art that requires careful consideration. By focusing on brevity, clarity, personalization, and relevance, you can create subject lines that captivate your audience and drive higher open rates.

Perfecting Your Email Timing

Another crucial factor that influences open rates is the timing of your emails. By sending your messages at the right time, you increase the likelihood of them being opened and engaged with. Here’s how you can optimize your email timing:

Identifying Your Audience’s Peak Activity Times

Take the time to understand your audience and their habits. Analyze your email data to determine when your recipients are most active and likely to engage with your emails. Consider factors like time zones, work schedules, and industry-specific behavior to pinpoint the optimal sending times.

The Role of Frequency in Open Rates

Avoid bombarding your audience with too many emails within a short period. Overloading your recipients’ inboxes can lead to decreased open rates and increased unsubscribes. Find the right balance by spacing out your emails and segmenting your audience to ensure they receive relevant content at an appropriate frequency.

The Power of A/B Testing

To truly maximize your open rates, you need to experiment and find out what works best for your specific audience. Enter A/B testing:

What is A/B Testing and Why is it Important?

A/B testing involves creating two versions of your email campaign and sending them to different segments of your audience. By comparing the performance metrics of each version, you can identify the elements that have the greatest impact on open rates. A/B testing allows you to make data-driven decisions and continuously refine your email marketing strategy.

Key Elements to Test in Your Email Campaign

When conducting A/B tests, focus on specific elements that can influence open rates, such as subject lines, sender’s name, preheader text, and email design. Experiment with different variations and analyze the results to uncover the winning combinations that resonate with your audience and encourage them to open your emails.

Segmenting Your Email List

Effective email segmentation enables you to target specific groups within your audience with personalized content. This approach can significantly boost your open rates. Here’s how:

The Basics of Email Segmentation

Segmenting your email list involves dividing your subscribers into smaller groups based on specific criteria, such as demographics, purchase history, preferences, or engagement level. By tailoring your emails to each segment’s unique characteristics, you can deliver highly relevant and targeted content, increasing the chances of your emails being opened and engaged with.

How Segmentation Can Boost Open Rates

When you segment your email list, you can create more personalized subject lines and content that resonate with each group. By speaking directly to the interests and needs of each segment, you increase the relevance and value of your emails, ultimately leading to higher open rates and improved campaign performance.

In conclusion, enhancing your open rates is vital for the success of your email campaigns. By understanding the importance of open rates, crafting compelling subject lines, perfecting your email timing, harnessing the power of A/B testing, and segmenting your email list, you can optimize your email marketing efforts and achieve higher open rates. Implement these pro tips in your next email campaign and watch your engagement soar. Stay tuned for more informative articles on email marketing strategies!

Interested to find out more? Browse the rest of our blog for other marketing tips. If you’re ready to create your first email, survey, sign-up form, or landing page then register for a free trial to get the tools you need to build powerful marketing campaigns!

The post Pro tips to Enhance Your Open Rates in your Next Email Campaign appeared first on VerticalResponse.

Begin at the end

The call to action should be the first thing you write when you draft a new email campaign. That’s because the entire goal of your email is to get readers to click your CTA and take the next step in the purchasing process.

When you write your CTA first, it’s easy to design the rest of your email to draw readers’ eyes to your call to action and motivate response.

Think of your email as a journey. Your subject line entices readers to open your email. Your body copy and images work to create desire and excite potential customers. Your email call to action is the natural next step and when everything is in sync, readers will be looking for it because they’re ready to act. That action doesn’t necessarily need to be a sale, though that is likely your end goal.

Foster your audience

A series of emails might work to foster trust and therefore include different types of CTAs in each installment. For example, the first email might invite subscribers to learn more about your company’s mission, so your CTA could be a “learn more” button. The second email might lend social proof, so your CTA might lead to your website’s press page. The third email, then, might promote a special discount offer with a CTA to “shop now.”

In the first of our email call to action examples, you can see how Grow.com (below) uses a CTA that invites readers to download a free cheat sheet. They’re not asking customers to buy now, but their end goal is still a sale: They want you to read the cheat sheet and be motivated to try their service.

The below example from Airbnb illustrates how CTAs can be used to introduce readers to your community. It invites engagement and direct interaction without being overly promotional. Of course, the end goal is to land a sale and convert lifelong customers. Note how the email incorporates multiple CTAs.

Single vs. multiple email calls to actions

Some marketers feel a single call to action is the best strategy. The logic is that a single CTA allows you to focus your email content on achieving a singular goal, while multiple CTAs can be distracting. With too many options, subscribers aren’t sure what to do next and they ultimately delete your email without clicking anything.

In this example, Dropbox uses a single CTA to drive clickthroughs:

The single-CTA strategy is sound, but there are times when multiple CTAs can be incredibly effective. In fact, multiple CTAs can add personalization to your email and increase your clickthrough rate.

Let’s say you operate an online clothing store. You want to send an email that promotes a special time-limited discount. Your customer demographics include men, women and parents of young children. If you have multiple email lists segmented by those demographics, a single CTA in each email might be a good idea. However, it’s unlikely your lists are segmented like that, so instead you can offer three CTA buttons: “shop men,” “shop women” and “shop kids.” That way your subscribers identify with the CTA that best fits them and can quickly click to see the products they’re most interested in.

Here, Express uses multiple CTAs for men and women:

Another example? Let’s say you have many different types of products: shoes, jackets, shorts, etc. One option is to assign each its own CTA. In this email, Ruche uses multiple CTAs to appeal to shoppers interested in different product types:

This strategy can apply to many different types of businesses. Run an online pet supply store? Add different CTAs for dog lovers and cat lovers. Sell automotive accessories? Add different CTAs by accessory type or vehicle make.

You have options as you build your CTAs. The best way to know which work best is to test them, which leads us to our next point.

A/B test email marketing calls to action with a CTA-test matrix

Data-driven marketing is the best way to fine-tune your emails and consistently improve results. You can run split tests, or A/B tests, to see which email variants perform best. It’s easy to do with a CTA-test matrix.

With a CTA test, you identify a goal and test different versions of your email to see which yields better results. For example, you might wonder whether an email with a single CTA or multiple CTAs will perform better. In most cases, though, you’ll be testing a single element: which color button gets the most clicks, which button text works best and which button placement performs better.

Map the results in a table to make design decisions that improve your email click rate:

In the above example, you can see that on 8/1/17 we ran a test to see which button color increased click rates. Blue was the control (A), which means it was the color that was already being used. Red was the test (B). The results? The control won, so we’ll continue to use a blue button in that email.

In the second test, on 8/7/17, we tested the text “Read More” versus the control “Learn More.” In this case, the test beat the control. Since “Read More” won, it will become the control and we can test other variations against it to see if we can find one that performs even better.

Develop email CTAs from the reader’s point of view

Many email marketing CTAs use the second person point of view. For example:

• Subscribe Now
• Claim Your Prize
• Shop Now
• Learn More
• Reserve Your Table

However, studies show that the first-person voice yields a 90 percent better clickthrough rate than second-person voice. First-person lends the impression that the reader is in control and adds a level of personalization to your call to action. For example:

• Sign Me Up
• Claim My Prize
• Find My Perfect Style
• I Want To Know More
• Reserve My Table

See the difference? It’s easy to shift your calls to action to first-person perspective: simply replace “you” and “your” with “I,” “me” and “my.”

Give it a try. Chances are you’ll realize a significant boost in clickthrough rate.

Here’s an example abandoned cart email from DoggyLoot that uses first person perspective to encourage subscribers to check out:

This tactic is used again in this opt-in/opt-out email by Redbubble:

Use power words (and have some fun with it)

Your CTA verbiage should reflect the message of your email body copy. Remember, a good CTA is a natural and expected next step in the email journey. Use your body copy to create desire, stir emotion and lend personalized meaning to your message; then, use your CTA to spur readers into action.

Use your test matrix to see which CTAs perform best. Not sure where to start? Try any of these proven CTA power words:

• Shop
• Contact
• Save
• Reserve
• Find
• Discover
• Free
• Buy
• Join
• Upgrade
• Now
• Get
• Claim
• Book
• Create
• Give
• Explore
• Add
• Try
• Sign Up
• View

Another contemporary email marketing CTA trend is to have some fun with your button copy. Instead of using a common CTA like “shop now,” this call to action by Rent The Runway reads “get the party started.”

Here’s another fun example by Public Desire: “Get it or regret it.”

And another one by Banana Republic: “Get fresh.”

In conclusion, Your email call to action plays a major role in the success of your marketing strategy. Use these tips to craft modern email CTAs that increase clicks, generate leads and boost sales.

If you want to learn more about marketing, check out the rest of our blog. If you’re ready to start making content, sign up for a free trial to get the tools you need to make great marketing campaigns!

The post Tips and Tricks For Call-To-Actions appeared first on VerticalResponse.

What is UX?

UX is the process of creating websites and digital products that are easy to use and enjoyable for users. The goal of UX design is to make sure that users have a positive experience when they interact with your website or product. In order to do this, UX designers need to understand how people think and what they want from a website or product. They also need to be able to create designs that are both functional and aesthetically pleasing.

Did you know? One study found that a good UX design can increase conversion rates by up to 200%!

Now that you know more about what UX is and why it’s important, let’s discuss how you can use it to improve your website. Here are some tips:

1. Make sure your website is easy to navigate

• Users should be able to find what they’re looking for quickly and easily.
• Use clear and concise labels for your website’s navigation.
• Use easily recognizable icons such as a home button or a search bar.
• Use drop-down menus to help users find what they’re looking for.

2. Use images and videos wisely

People are more likely to engage with websites that use visuals. However, you don’t want to overload your website with too many visuals. Try to use images and videos sparingly, and make sure they’re relevant to your content.

3. Use typography to your advantage

The way you format your text can have a big impact on your website’s UX. For example, using large and bold headers can help users scan your website quickly and effectively. Good samples of clean typography are :

• Use easy-to-read fonts such as Sans Serif.
• Stick to a limited color palette.
• Headlines and subheadlines in different font sizes.
• Short paragraphs.
• Bulleted lists.
• Highlighted keywords.
• Adequate white space.

4. Make sure your website is responsive

More and more people are using their mobile devices to access the internet. This means that it’s important for your website to be responsive, or able to adjust to different screen sizes. If your website isn’t responsive, users will likely have a bad experience and will leave your site.

5. Take a deep look to the overall design of your website

The design of your website should be aesthetically pleasing and consistent. Inconsistent design can be confusing for users and make your website seem unprofessional. Make sure your website has a cohesive color scheme and that the layout is easy to follow. A good sample of a consistent design is :

• The same color scheme throughout the website
• A clean and organized layout
• Easy-to-read fonts
• High-quality images and videos

6. Pay attention to the loading time of your website

Users are likely to get frustrated if your website takes too long to load. Make sure your website is optimized for speed by doing things like reducing the size of your images and using caching. There are great tools like Pingdom that measure loading times, site monitoring, and availability.

7. Use data to improve your UX

Collect data on how users interact with your site:

• What pages are users spending the most time on?
• What links are people clicking on the most?
• Where do users drop off your website?

Pro tip: Two great tools to help you out on this point are mixpanel and hotjar.

We hope this post has helped you understand more about what UX is and how you can use it to improve your website. If you have any questions, feel free to leave a comment below!

Interested to find out more? Browse the rest of our blog for other marketing tips. If you’re ready to create your first email, survey, sign-up form, or landing page then register for a free trial to get the tools you need to build powerful email marketing campaigns!

The post What Is UX and How You Can Use It to Improve Your Website conversions appeared first on VerticalResponse.

Flower Duet

SALES – Los Angeles-based Flower Duet highlights its Irish Spring flower arranging class just in time for St. Patrick’s Day. While the copy clearly promotes the class, it’s fun, festive and friendly. And there’s nothing like the Bells of Ireland to get people ready to celebrate.

CONTENT – The newsletter contains articles with step-by-step instructions and photos to help them design a daffodil pavé. From storing daffodils to arranging them without floral foam, customers can access a wealth of tips to use and share with friends and future subscribers.

Flower Duet also used their newsletter to cultivate customer confidence by sharing this exciting news:

Do your subscribers know what they’re signing up for? Be clear up front about what they’ll be receiving from you, so they can look forward to it. Here’s an example of how Flower Duet set expectations right from the start:

View the entire newsletter here.

Power Writing by Daphne Gray-Grant

CONTENT WITHIN CONTENT – Written by communications pro Daphne Gray-Grant, Power Writing points customers to resources they need to write faster, better. And just like a Matryoshka Doll, it delivers content after content after content. In the below paragraph, customers can link to Daphne’s email and submit a question. They can also link to her YouTube channel to hear her answer that question and other questions about writing. If they’re more comfortable reading a transcript than watching a video, subscribers can link to that too. The newsletter is packed with links to her blog, helpful articles and tips that can be implemented right away.

SALES – Daphne uses her newsletter to promote her online courses, one-on-one coaching sessions and the like. But she makes her sales copy more palatable by focusing on what’s in it for subscribers. Read the newsletter excerpt below:

Kitchen Window

CONTENT and SALES – Kitchen Window, in Minneapolis, does a great job of blending sales copy with the gourmet content foodies crave. The newsletter’s fun theme — Take a Culinary Trip to Greece — lends itself to plenty of creative content, including several view and print recipes, fun facts about the country and mouthwatering, professional photography. In keeping with the theme, the newsletter highlights the kitchen products needed to make the delectable featured recipes.

In addition to selling high-end kitchen products, Kitchen Window offers monthly cooking classes. The newsletter promotes these classes and an upcoming grill expo where customers can enjoy free seminars, clinics and tastings while they shop. View the entire newsletter here.

Remember, subscribers are interested in what you have to say. That’s why they signed up for your email newsletter in the first place. So aim to produce a balanced newsletter that is 90 percent educational and 10 percent promotional. Link your readers to ebooks, white papers, case studies, videos and more, and watch your sales soar.

The post How salesy should your newsletter be? appeared first on VerticalResponse.

1. Recap your best posts

Identify the best performing posts from your Facebook, Twitter, Pinterest, LinkedIn and Instagram accounts. Then, turn them into a roundup email. Since these are the posts your audience likes and shares, it’s a good bet your email subscribers will likewise appreciate them. Your social audience is vetting your email content for you!

You can do a new roundup each week or month, depending on how often you post to social media; or, create an annual end-of-year email that recaps the best posts for the entire year.

2. List favorite social tips

You probably post tips your social audience can use to solve problems or achieve their goals. Turn your favorite tips into a list you can send via email.

For example, a beauty salon might routinely post styling and makeup tips on its Facebook page. The salon can take its ten favorite tips and create an email with the subject line “Top 10 Makeover Tips” for a quick and easy blast its audience will love.

3. Reuse social images

Images are central to many social accounts, and for good reason: People tend to like and share images more than text-only content. You can identify the best performing images on your social accounts and repurpose them into email content.

Back to our beauty salon. Let’s say the salon posts images of satisfied customers rocking their new styles. Take the ten best performers — or perhaps the most interesting images — then turn them into an email: “Which hairstyle should you get? Be inspired by these customer photos.”

4. Poll results

Facebook polls can offer unique insights your audience will find interesting. If you run Facebook polls, repurpose the results into email content.

For example, let’s say our beauty salon runs a Facebook poll asking customers to rate four different hairstyles. Once the poll is complete, it can repurpose the results into email content: “This is the sexiest hairstyle today, according to readers.”

5. Link to social videos

Even though videos won’t play in most email clients, you can take a screenshot with the play button overlay and embed it into your email body. Then, link to the video hosted on your own website, social page, YouTube or Vimeo.

This strategy is excellent for how-to videos that help your audience. The video screenshot will naturally attract readers’ eyes and yield more clicks than a typical text link, and it’s a great way to introduce your audience to your other platforms — plus motivate new likes and follows.

6. Hot takes on recent events

What events are dominating the news? Do you post commentary on your social media accounts? If so, that commentary can be repurposed as email content.

You’re not limited to your own social content, either. You might do a roundup of hot takes from popular social influencers, complete with your own commentary for a unique and entertaining email that resonates with your audience.

7. Use social discussion as a springboard

What is your audience talking about? Do they have different opinions about a hot topic? Read through discussions on your social posts and use them as a springboard to create unique emails that offer thought-provoking insights.

For example, let’s say our hair salon posts an image and it sparks a debate about the impact culture has on hairstyle choices. The salon could use that discussion to craft a post that explores the debate, presents different points of view and naturally segues to choosing the right hairstyle for each subscriber.

8. Feature user-generated images

When users share images with you or tag you in photos, repurpose those images as email content. User-generated content lends a level of authority to your business and fosters trust. It also suggests authenticity and solidarity with your audience.

For example, our salon could create an email that features photos of users showing off their new hairstyles or beauty makeovers — inspiring content that’s likely to generate new leads from email subscribers.

9. List user-generated quotes

User-generated content is a great way to engage your email audience. Subscribers will identify with your social audience, so they’ll be interested in hearing what other people like them have to say.

You could list quotes from post discussions, social debates or feel-good quotes your followers have shared. Find a way to portray user-generated content as inspiration for subscribers, which can motivate lead generation and sales.

10. List social testimonials

Social testimonials — or social proof — can go a long way toward fostering trust from your email subscribers. Testimonials make it easy to list the perks and benefits of your business, products and services without coming across as overly promotional.

For example, you might identify your favorite testimonials then create an email titled “Why customers love our company.” Then, list the testimonials in your email body, along with links to relevant on-site content.

Bonus Tip

Content repurposing works both ways. Not only can you repurpose social content for email, you can also repurpose your best email content for social media. For example, you might ask subscribers a question and post the results on your social media page. Or, you can use your best emails (those with the most opens, clicks and replies) as inspiration for short-form social posts.

Use these strategies to double your marketing reach without doubling your effort. Put your messaging in front of more customers and free time to grow your business by repurposing social media content in emails today and every day.

The post 10 ways to repurpose your social media content in emails appeared first on VerticalResponse.

What is email nurturing?

Email nurturing engages potential customers with the hope of turning them into loyal customers. When a visitor performs a specific behavior on your website, it triggers an email with targeted information to nurture that relationship with your brand. Data, personas and demographics come together to segment email lists; these allow you to send relevant content that helps customers on their journeys — whether they want to learn, research or purchase — while leaving an impression.

You can send a series of these targeted emails in a nurture stream to guide the potential customer through the buying process. Rather than just generating leads, the focus is on the follow-up with those leads.

Like anything worthwhile, it takes time to see results with email nurturing. Show customers you’re not wasting their time by offering useful information or extras like an eBook or case study. Based on their behavior with your content, you can interact with your audience in a natural way that leads them to take further action with your business.

The difference between email nurture and drip campaigns

Confusion is common around email nurturing and drip campaigns. To clear this up, here are some quick facts about drip campaigns:

• A drip campaign is a series of emails sent to a general audience at a set schedule
• Drip campaigns risk coming off as salesy or annoying if the frequency is too high
• Emails in a drip campaign are often sent to consistently put your business name in readers’ inboxes

Email nurturing campaigns aren’t based on a set schedule.

• Nurture campaigns are based on behavior (i.e. downloading an eBook, visiting a specific page multiple times or attending a webinar)
• A nurture campaign provides educational content while encouraging engagement
• A nurture campaign triggers successive emails based on past actions

The importance of email nurturing

According to Erica Adams, Integrated Marketing Principal at VerticalResponse’s partner company Deluxe, lead nurturing is important because “it meets a prospect where they’re at in their journey and offers relevant, timely resources to help them make thoughtful decisions.” Adams goes on to say, “Today’s buyers are independent in their research and decision-making, and lead nurturing gives you the opportunity to help them and position yourself as an expert.”

How to run effective email nurture campaigns

Creating your first, or fiftieth, email nurture campaign can feel overwhelming. We’ll break it down in six steps:

1. Identify how you help customers or what solutions you have to offer. Divide them into different categories. For example, a salon may separate hair color kits from products for different hair types. If a lead completes a quiz about their hair type, the salon would place them in a category that makes sense for them. The salon could empathize with its customers’ problems by sending out an email asking what they’re looking for, such as products for frizzy hair, tips to increase volume or ways to grow out hair.
2. Dig into your customer’s journey. Think about their behaviors, thoughts and feelings at every interaction with your company. Understanding potential pain points and roadblocks will help you nurture leads at each stage. Better yet, if you’ve got a team in sales or research, have them survey users or dig through customer reviews to see where problems arise.
3. Gather information about your leads to help you tailor your communications. Items like forms on your website, email interactions and customer research can help. Here are some ways to divide your focus:
   • Demographics such as job title, experience or location
   • Level of authority a lead has
   • Needs or wants
   • Engagement on social and with emails as a gauge of interest (clickthroughs, comments, shares and downloads are good ways to measure email and social engagement)
   • How likely they are to buy, based off of their behaviors, so you can get them what they need when they need it
4. Work on the emails. Users coming to you for the first time will likely enjoy videos or blog posts. Sharing helpful information and being a resource at this stage builds a trusting relationship between you and your potential customer. As they interact with your company more, use follow-up emails with products or services that can help with whatever they’ve been looking at on your site or things you think could help them. Case studies and webinars are great for this. As they move closer to a purchase decision, try product demos, free consultations or customer testimonials. Since they’ve trusted you this far, take it home by including a strong call to action (CTA) so readers know what to do next.
5. Consider how Email Automation can help. Knowing your audience is hugely important, but you don’t have to personally write to each and every lead individually. VerticalResponse’s Email Automation helps send the right campaigns to your defined leads once they complete a certain action. You can also see who opened and clicked through your emails.
6. Measure and adjust as needed. A strong nurture campaign requires reflection and evolution as time goes on and customer needs change.

Email nurture best practices

Adams provides additional advice for your nurture streams:

• Personalize: Make the experience unique just for them. The idea is to send the right content to the right people at the right time to build trust and provide value. Ideally, they’ll see you as a resource and continue opening your emails once you’ve proved yourself. Personalizing to their interests helps reach this objective.
• Value customers’ time: Don’t make the mistake of emailing leads every day. They won’t have time to digest your information. They may even feel annoyed and unsubscribe.
• Engage leads: Ask for their feedback or offer something you think they’d find value in. Try a bonus eBook for someone who has downloaded multiple eBooks or a sneak peek into a product they’ve preordered.

Examples

See nurturing emails in action. Use these examples as inspiration you can transfer to your business.

To capture attention, mattress company Casper uses witty wording and a customer testimonial to draw shoppers who’ve abandoned their carts back to the Casper website:

Below is an example of celebrating your customer. Airbnb’s email puts itself in customers’ minds without asking readers to buy anything:

As a bonus, here are firsthand recounts of the benefits of email nurtures:

“It’s helped us to grow our business over the last year. I have been able to add my new customers easily, and it’s simple to create email campaigns. This is great for me because I don’t enjoy computer work. But I have my emails out to customers in no time. We have a great turn around in customers responding to what we are offering through our emails.” — Elaine Meade, Cheerful Dreams

“The simplicity and speed of being able to create a professional looking email was much appreciated. The feedback results such as opens, clickthroughs etc. is very helpful to improve content and segmentation opportunities.” — Geoff Walker, Wycliffe

“The big advantage to me is the ability to have sub-lists that group my members in geographic and other ways. I can easily create lead pages, email campaigns and Facebook posts. VerticalResponse has made it easy for me, a small business entrepreneur, to create professional programs, sign-up pages and email follow-ups!” — Meghan Nunes, Total Body & Lifestyle Coaching

Nurturing your customers doesn’t have to feel salesy, and following leads doesn’t mean you have to just “market” at customers. Find ways to connect with your customers when they need you, and you’ll be rewarded with loyal, long-term fans.

The post The complete guide to running effective email nurture campaigns appeared first on VerticalResponse.

Why focus on winning back lapsed customers?

Existing customers convert more often and have a higher average order rate than first-time buyers. That’s an excellent reason to try to bring them back with emails. But what should you say in those email messages? Here are four tips to help you craft irresistible win-back email campaigns:

1. Give them an offer they can’t (or won’t want to) refuse

Come up with a compelling offer based on what’s important to your customers. For example, customers who typically place large orders might be enticed by free shipping on any size order. Another idea is to give it a sense of urgency. Encourage customers to come back sooner rather than later by creating deal deadlines.

In the following example, Sephora entices their beauty-conscious customers to shop by offering them free shipping and bonus products that will make them even more gorgeous.

Subject line: EXTRA! EXTRA! You deserve extra 

Nothing grabs customers’ attention like a discount, especially if you’re a cash-strapped teen. In the example below, Pottery Barn | teen uses a 20% discount to wake up sleepy subscribers.

Subject line: We miss you! Come back and SAVE 20%

2. Add a personal touch

Include content that is relevant to customers, such as product recommendations based on past purchases, offers that appeal to them or emails triggered by their behavior.

In the example below, the customer was interested in the Riptide TFN Pod Starter Kit Bundle but didn’t end up purchasing it. So, VaporFi inactive customers decided to nudge the customer to make the purchase by featuring that product as the deal of the week.

Subject line: Still Thinking About It?

Everyone likes a celebration, right? Reconnect with customers by sending them an email on their birthday, their email sign-up anniversary or another special day. Whether you offer them a free gift or savings on their next order, customers are likely to appreciate and engage with it.

In the example below, Indo Restaurant & Lounge uses the customer’s name and details about his email anniversary to speak to him directly, and then offers a sweet reward to entice him to come back.

Subject line: We Want to Say Thank You

3. Appeal to the FOMO

The fear of missing out (FOMO) is no joke! If customers haven’t visited your site for a while, you should email them to let them know what’s new and to get back on their radar.

In the example below, Claire’s piques customers’ interest by inviting them to look what they’ve been missing and reinforcing the company brand and values. Claire’s also offers a nice discount to jolt them into action.

Claire’s: Look what you’re missing! Come back for 30% off!

4. Ask customers to update their email preferences

People change, and so do email preferences. If you notice a group of customers are inactive, send them an email asking them to update their preferences. It’s a great way to re-engage with customers. Wondering how to phrase it? Let them know your emails are going unopened, tell customers what they’re missing and ask them to update their preferences. engage inactive unsubscribed email win back email subject discount code win back email sequence sending win back emails. If they unsubscribe, you’ll eliminate an email address that’s otherwise negatively impacting open rates on your campaigns.

Bonus tips

Segment your list

Before you send out your win-back campaign, you’ll want to segment your email list and pinpoint customers who haven’t opened your recent messages. That way, you can be sure that you send the right message to the right customer. For example, if you’re targeting a group of customers who’ve had a negative experience, you can tailor your email message to say “Give us a second chance” or “We’re sorry — and we’re ready to make it right.”

Use a strong subject line

Your win-back email is only as good as its subject line, so take the time you need to create a short, snappy one. Appeal to your customers’ emotions and tug at their heartstrings to win them back. Here’s some inspiration to help:

• Was it something we said?
• Where Have You Been?
• Is this goodbye?
• We miss you!
• Come back and save.
• Let’s catch you up …
• It’s been awhile

Vary your content

One of the best ways to keep customers coming back is to prevent them from leaving in the first place. To do that, it’s best to send a variety of emails.

From newsletters to promotional offers, you want to keep customers interested. Here’s a quick list of popular emails to send:

• Newsletter: A newsletter keeps customers in the know. From company news to upcoming events, you decide what to share with your customers
• Educational email: Teach your customers something about your product or service with well-written educational emails
• Welcome email: Once a new customer places an order or signs up for your email list, send them a little note to welcome them to your crew
• Promotional email: Encourage customers to place an order with a promotional email

It’s a fact of life that customers may stray. But with the help of these tips, you can create engaging win-back email campaigns that bring them — and their business — back to you.

In the article “4 Sure-Fire Ways to Win Back Customers with Email” on VerticalResponse’s blog, strategies for regaining lost customers through email marketing are discussed. One of the main ways to do this is by sending targeted emails to inactive subscribers. By using an effective email template and including a strong call to action, businesses can rekindle their relationship with lost customers and turn a potentially bad client into a valued customer once again. The article also explores various email subject lines that can help to reignite the interest of old customers and improve the working relationship between the business and its clients. Whether it’s through offering special promotions or simply reaching out to inquire about their experiences, businesses can use email to win back old customers and strengthen their client relationships. 

The post Email to Win Back Old Customers | 4 surefire ways to win back customers with email appeared first on VerticalResponse.

Crafting the perfect invite

Before we jump into some excellent social media email invite examples, here are a few tips for creating an effective invite. Make sure the email is:

• Informative: Let your readers know what they’re going to get or find if they do start following your business on social.
• Easy to read: Include clickable social icons and a straightforward call to action, such as “follow us on social media,” to make it as easy as possible for your readers to connect with you. Remember to add links to all of the accounts that you use.
• Short: Just like any invitation, you should share important information, make the copy fun and personable, and stick to the topic at hand — your social accounts. You want to keep readers focused.
• Attention-grabbing: Include bold colors, clever copy or striking images you’ve shared on your social accounts to get your readers to take notice.

How to increase followers with social media invite emails

Give your subscribers more access. Allow your email subscribers to ask you questions by making your inbox accessible. Add Social Media Followers to Your Email List by using the following tips:

1. Employ the Appropriate Email Marketing Platform

The best email platforms have many tools that will simplify your work. Examples include personalization, automation tools, and A/B testing (more on that later). For example, if a user connects on a link to purchase a ticket, that may cause a follow-up email to be sent to them with additional information about the event and what to anticipate. Additionally, you should have access to analytical tools to improve your message.

2. Make a short course

Social media conversations provide a window into issues that a micro-program can help you resolve. Share the results after that and include a link to the course.

3. Run a contest

Challenges are a fantastic method to engage your social media and grow your email subscriber list. The secret is to send the challenge activities to participants through email before asking them to publish their responses and queries on a social media site.

4. Organize a master class or webinar

A webinar or masterclass is an excellent way to get people off social platforms social media and onto your email list. Offer a live Q&A session and make the recording available to everyone who registers but is unable to attend in person.

5. Questions

You can create a quiz that people on social media are shouting to take and share. It entails being selective in your inclusions. You must strike a balance between keeping it brief and including all the information attendees will need to decide whether to attend and (if they do) prepare in advance email subject line don t forget.

All of these are options that you can select from. Simply put, I would only attempt to complete some of them at once! Naturally, these are only some of the choices available. They are merely jumping-off points to get you started brainstorming original ways to combine your email list and social media.

6. Ensure That Your Messages Stay away from Spam

Today’s spam filters are much smarter than they were in the past. Therefore, you must take steps to prevent your email from ending in the recipient’s spam folder. Fortunately, you should be able to perform a spam check using your software.

However, avoid using too many exclamation points, typos, and sales words (e.g., offer, act now, buy now, etc.). Sending your email to acquaintances and asking them if they had any issues receiving it is another way to test it.

Follow these steps to create an event with social media invites:

An effective subject line

An online event invitation’s subject line can either compel a person to open it or cause them to scroll past it without responding. The subject line is important because it contains the first words your recipient sees about your invitation. Your subject line needs to be relevant because our eyes can only read up to eight words simultaneously. Keep your subject line brief (up to 70 characters), but ensure it contains all the necessary information to get someone to open the email.

Describe your motive

What is the purpose of this email? You briefly mentioned the event in your introduction; now it’s time to elaborate on the subject line. Use this chance to convey the invitation’s core point, but keep it brief.

Individual greeting

Users don’t want cliched sales messaging anymore. They want individualized care instead. Thankfully, top-notch email marketing platforms let you tailor your communications to each individual. If they provide you with a favoured nickname, you may use it instead of their first name. You may also categorize your email lists to send the perfect greeting to the right recipient. For instance, although some visitors prefer a more formal presentation, others could be warmer.

Brief personal introduction

Give a brief personal introduction regarding the event specifics after formalities at the beginning of the email. Make sure that this section of the email is casual yet pertinent to the information provided in the body of the email.

Attractive Images

If you’ve looked at corporate event email invitations, you’ve seen that many of them recommend incorporating banners. You may include a banner at the beginning or end of your online invitation with an eye-catching image and a snappy message. Additionally, you may use other eye-catching images that catch people’s attention, including funny GIFs or memes. Considerable fonts and email headers are further factors.

A noticeable “Take Action” button.

After giving recipients all the details they need about your event, it’s important to add a clear call to action to encourage them to take the next step. Even if registration or tickets are free and the procedure is essentially random, there is a significantly greater probability that people will attend if you get them to commit to it via a registration or ticketing process than just telling them about your event and hoping they show up.

Set a course for your plan and follow it

It might take effort to grow your social media following with email marketing. It takes careful preparation and commitment. Please spend some time developing a strategy that will work best for your company, and after you put it into action, stick with it. The key to winning the game is being reliable and persistent. You can create an effective social media strategy by enticing subscribers to follow you on social media, providing rewards, using CTAs, and connecting your social media accounts to your emails.

Although you’ll want to include the elements listed above in your email, there is still a lot of room to customize your invite. For inspiration, take a look at how these companies reached out to their subscribers in order to build their social following.

EyeBuyDirect

EyeBuyDirect opens their email with “Come socialize with us” — a headline that clearly and cleverly states what the message is about. They also incentivize “the follow.” People who use their hashtags on social have a chance to win a free pair of glasses. What’s more, the email design works with the copy to encourage readers to check out their social accounts. All of their social icons are front and center. It also looks like the business is sharing user-submitted photos in the message, to showcase the types of images new followers can expect to see.

The Class of 23

This simple email from The Class of 23 is sent to new email subscribers, and it functions as both a welcome email and a social media invite. They have a link to their Instagram profile in the body of the email, as well as a link in the footer of the message. The email also briefly touches on the benefits of following them (followers receive daily updates on merchandise.)

Forever 21

You don’t have to create a formal invite to get your subscribers to engage with you on social. Rather than simply asking readers to follow them, Forever 21 sent out a promotional email that integrates their social media accounts into the offer. In the message, readers are asked to post a selfie of themselves in a Forever 21 outfit, and tag the company. When they show the post at the register, they receive 21 percent off their purchase. Not only does this email encourage readers to visit the company’s social profiles, but it also extends their reach and builds brand awareness. When customers share their Forever 21 selfies on their personal accounts, there’s a good chance that their followers will visit Forever 21’s account, and some of those people might even follow them.

The most important thing to keep in mind when creating a social media invite is to answer the following questions: “How can I provide value to my readers and followers?” and “What’s in it for them?” Then, keep followers coming back for more with engaging posts and conversations.

Conclusion: 

By using these suggestions, you may increase the success of your company’s next event and use an effective email marketing strategy. Just be sure to get your email invitations out in plenty of time for recipients to sign up, and feel free to send your email invitation again to anybody who wasn’t responsive the first time.

With this new knowledge of how to write an effective corporate event invitation email, your strategic online invitations will result in higher engagement and attendance rates. Remember to use these suggestions wisely, and that simplicity is the key.

Social media email templates are a powerful tool for businesses to reach out to their audience and promote their brand. In order to effectively utilize these templates, it is important to create a well-crafted subject line that will grab the reader’s attention and make them want to take action. The content of the email should also provide social proof and be designed in a way that showcases the business’s presence on various social media platforms. Whether you are promoting a blog post or inviting followers to connect with you on social media, a social media email template can be a great way to drive engagement and build relationships with your audience.

The post Social Media Email Template | Gain more followers with social media invite emails appeared first on VerticalResponse.