What is UX?

UX is the process of creating websites and digital products that are easy to use and enjoyable for users. The goal of UX design is to make sure that users have a positive experience when they interact with your website or product. In order to do this, UX designers need to understand how people think and what they want from a website or product. They also need to be able to create designs that are both functional and aesthetically pleasing.

Did you know? One study found that a good UX design can increase conversion rates by up to 200%!

Now that you know more about what UX is and why it’s important, let’s discuss how you can use it to improve your website. Here are some tips:

1. Make sure your website is easy to navigate

• Users should be able to find what they’re looking for quickly and easily.
• Use clear and concise labels for your website’s navigation.
• Use easily recognizable icons such as a home button or a search bar.
• Use drop-down menus to help users find what they’re looking for.

2. Use images and videos wisely

People are more likely to engage with websites that use visuals. However, you don’t want to overload your website with too many visuals. Try to use images and videos sparingly, and make sure they’re relevant to your content.

3. Use typography to your advantage

The way you format your text can have a big impact on your website’s UX. For example, using large and bold headers can help users scan your website quickly and effectively. Good samples of clean typography are :

• Use easy-to-read fonts such as Sans Serif.
• Stick to a limited color palette.
• Headlines and subheadlines in different font sizes.
• Short paragraphs.
• Bulleted lists.
• Highlighted keywords.
• Adequate white space.

4. Make sure your website is responsive

More and more people are using their mobile devices to access the internet. This means that it’s important for your website to be responsive, or able to adjust to different screen sizes. If your website isn’t responsive, users will likely have a bad experience and will leave your site.

5. Take a deep look to the overall design of your website

The design of your website should be aesthetically pleasing and consistent. Inconsistent design can be confusing for users and make your website seem unprofessional. Make sure your website has a cohesive color scheme and that the layout is easy to follow. A good sample of a consistent design is :

• The same color scheme throughout the website
• A clean and organized layout
• Easy-to-read fonts
• High-quality images and videos

6. Pay attention to the loading time of your website

Users are likely to get frustrated if your website takes too long to load. Make sure your website is optimized for speed by doing things like reducing the size of your images and using caching. There are great tools like Pingdom that measure loading times, site monitoring, and availability.

7. Use data to improve your UX

Collect data on how users interact with your site:

• What pages are users spending the most time on?
• What links are people clicking on the most?
• Where do users drop off your website?

Pro tip: Two great tools to help you out on this point are mixpanel and hotjar.

We hope this post has helped you understand more about what UX is and how you can use it to improve your website. If you have any questions, feel free to leave a comment below!

Interested to find out more? Browse the rest of our blog for other marketing tips. If you’re ready to create your first email, survey, sign-up form, or landing page then register for a free trial to get the tools you need to build powerful email marketing campaigns!

The post What Is UX and How You Can Use It to Improve Your Website conversions appeared first on VerticalResponse.

Did you know that over 75% of individuals who visit your website today won’t ever return? The fact that there is so much stuff on the internet and that it is so big is not your fault. You may turn those website visits into subscribers by starting an email newsletter. You will be able to remain in contact with them and entice them back to your website after they sign up for your email newsletter.

You lose perspective subscribers and consumers daily if you don’t have an email newsletter. What if we urge consumers to follow us on social media? That would give us the means to reach those users, wouldn’t it? It will, and you should unquestionably grow your social media fan base. But those social networking sites are not yours.

The reach of your audience is restricted by social media platforms like Facebook and Twitter. More significantly, fewer of your consumers may be regularly reading their social media accounts. That’s the reason you should collect email addresses for your newsletters.

Why Should You Collect Emails?

If you have anything new about your company that you want to share with your existing customers and potential new customers, you may publish it on your website or a social networking site. You may also communicate with individuals through email by sending out a periodic email newsletter or doing so on an ad hoc basis. However, first things first: you’ll need to start gathering people’s email addresses.

The Most Efficient Way to Compile a List of Email Addresses

It is good to offer consumers a reason to join the newsletter, such as saying, “Stay on top of the newest industry events with our monthly email newsletter.” Including a sign-up form on your website that directs users to “click here to subscribe” is an efficient and low-cost method for collecting visitor email addresses. You should include a call to action to sign people up for regular updates after publishing each article.

Visitors to your website should be encouraged to provide their email addresses in exchange for a free report or guide. If you want to encourage individuals to sign up for your email updates, you might offer them a prize or the opportunity to win something as an incentive. Add a sign-up form to both your website and your Facebook page. Twitter and LinkedIn would benefit you by posting links to your most recent newsletter issues.

You may also gather email addresses via more conventional printed marketing materials, such as direct mail, brochures, postcards, and your business.

There are many ways to get people to sign up for your weekly or monthly email marketing campaigns — and we’ve put together a list of some of the best. Start collecting email addresses today with these 29 list-building tactics.

1. Include a link to your newsletter sign-up form in the main navigation bar of your website or blog. (Or better yet, include a signup form in the main navigation bar).
2. Create a signup call to action button on your Facebook business page.
3. Create enticing visuals encouraging people to sign up for your list and post them on social media channels (especially Facebook, Twitter, Instagram, and LinkedIn).
4. Attend or exhibit at a trade show or networking event and bring a newsletter email signup clipboard or book. If you’re tech-savvy, bring an iPad or mobile device with you. Ask each person you talk with to sign up. Do the same for any business cards you receive.
5. Include a link to your newsletter signup form in your personal email signature.
6. Place a newsletter signup clipboard next to every register if you have a retail store. Have your employees mention the newsletter and emphasize the benefits (exclusive discounts, events, educational info, reminders, etc.)
7. Join your local chamber of commerce, email the member list (if it’s opt-in) about your services, and include a link to sign up for your newsletter.
8. Host your own event and request attendees to join your newsletter.
9. Offer a birthday club, and give something special to those who sign up.
10. Incentivize your employees. Give them financial rewards for adding new subscribers to the newsletter.
11. Give something away like samples, a tour, a consultation, a free how-to guide, an infographic, or a how-to video, and have people sign up for your newsletter to qualify.
12. Get referrals. Ask your customers to encourage friends to sign up. In exchange, give them a discount.
13. Use Pinterest! Here’s a step-by-step guide to building your email list with Pinterest.
14. Make and upload videos to YouTube or Vimeo, then include a link at the end of every video directing people to your newsletter signup form.
15. Post your signup form page on LinkedIn and sponsor it.
16. Have a list of postal addresses without emails? Send a direct mail offer that can be redeemed when the recipient signs up for your newsletter.
17. Include a link to the email signup form in your Twitter business profile description. Here’s how to edit your Twitter profile.
18. Use a lightbox or pop-up overlay. When someone attempts to leave your site, the pop-up text will encourage them to sign up.
19. Include a forward-to-a-friend link in all your emails.
20. Use a hosted signup form landing page.
21. Create a tab on your business Facebook page and include an email signup form.
22. Offer “newsletter only” discounts and mention them on your signup form page and on social. Don’t use those offers anywhere but in your newsletter.
23. Ask people over the phone. When people call your business, don’t hang up until you’ve asked if you can add them to your newsletter.
24. Put a fishbowl on your counter, ask for business cards and permission to sign up for your newsletter, then do a weekly or monthly prize giveaway of your product and announce it in your next edition.
25. Post a photo of an item or an offer to give away on Instagram. Then, include a link in your Instagram bio asking people to sign up to participate in the giveaway.
26. Include a call to action, a link, and a signup form at the end of every blog post you write.
27. Add a link or sign-up form in the footer and/or sidebar of your website.
28. Create a Twitter lead generation card to advertise and gain signups for your email newsletter.
29. Include a link or signup form on your company’s “about us” page.

In this blog post, the focus is on “change up your newsletter get more clicks.” With the ever-increasing competition in the world of email marketing, it is crucial to keep your newsletter fresh and engaging for your email subscribers. One way to do this is by optimizing your email with the right combination of images, text links, and calls to action (CTA). The subject line is also a crucial component in determining your email open rate, as it serves as the first point of interaction between your email and the recipient. By making small changes to your newsletter and experimenting with different subject lines, you can significantly improve your email open rates and click-through rates. It’s important to keep in mind that different email clients may display emails differently, so it’s essential to test and analyze your emails regularly to ensure maximum engagement from your email subscribers.

Bonus: Optimize your site for appropriate SEO keywords, and ensure your business can be found on relevant online listing sites. You want to appear at the top of organic search results when people look for your products or services. This will help you find your business and your newsletter signup form.

Need more ideas for your next email? Check out our list of 50 email ideas.

Conclusion:

There are many ways to get email addresses for email marketing campaigns. However, the ones mentioned above are quite efficient and simple. It doesn’t take much time or effort to get emails for email marketing.

Once you get emails, save them and use them to stay in touch with your audience by sending them newsletters, posting fresh blogs, holding contests, personalizing with them by expressing thanks, and marketing exclusive deals or discounts. As was said in the beginning, there is a potential that your emails could eventually go missing, so be sure to update them often.

The post 29 Ways to Collect Email Addresses for Your Newsletter appeared first on VerticalResponse.